YOUR BRANDOUR STAGE
Connect with 90,000+ students across 4 days of music, art, and performance at IIT BHU's biggest cultural festival.
Not Just a Fest.
A Cultural Movement.
North India's largest cultural festival — and your brand could be center stage.
Why Partner With Us
More than sponsorship — it's a cultural partnership.
Gen-Z Audience
Direct access to 90,000+ college students — India's future decision-makers and trendsetters.
Massive Reach
2M+ social media impressions. Your brand everywhere — stages, merch, feeds, stories.
Premium Exposure
IIT BHU's flagship event. Association with excellence, innovation, and cultural prestige.
Live Experiences
Create memorable brand moments. Pop-ups, activations, and experiences that resonate.
Content Gold
Professional media coverage. Photo, video, and social content delivered to you.
4-Day Impact
Non-stop engagement across music, dance, drama, art, and literary events.
Past Partners
Brands that made Kashiyatra 2027 unforgettable.
Ready to join the lineup?
Become a PartnerBrand Activations
Multiple touchpoints to connect with your audience.
Brand Zones
Set up immersive brand experiences — photo booths, games, product demos.
Stage Branding
Your brand name on stage backdrops, LED displays, and announcements.
Merchandise
Logo on official fest merch — t-shirts, caps, wristbands, and more.
Digital Presence
Social media takeovers, hashtag campaigns, and influencer collaborations.
Engagement Activities
Contests, challenges, and interactive games to engage attendees.
Content Creation
Professional photo and video coverage delivered to your brand.
Let's Talk
Interested in partnering? We'd love to hear from you.
Or reach us directly at
kashiyatra@itbhu.ac.in